Resume
Experience
2022 - Current
Marketing Business Development Manager
ServiceMaster Metropolitan
Haledon, NJ
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Led all business development and marketing initiatives, including client acquisition, social media, advertisements, email campaigns, and marketing materials.
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Spearheaded the rebranding initiative to promote A & Q Professional Services as a leading general contracting firm focused on green energy projects, leveraging state grants.
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Designed and launched the A & Q Professional Services website, and developed marketing assets such as presentations, pamphlets, and banners to enhance brand visibility.
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Built strategic partnerships and cultivated relationships with key clients, driving customer retention and satisfaction.
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Developed and executed B2B and B2C strategies to increase lead generation, resulting in a 30% growth in inquiries.
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Monitoring KPIs and optimize marketing budgets to achieve maximum ROI.
2021 - 2022
District Manager
SiriusXM
New Jersey
• Managed a territory of car dealerships, building strong relationships with key stakeholders.
• Conducted dealership visits to provide training on SiriusXM services and vehicle connectivity apps (e.g., Nissan Connected Services, Uconnect Guardian).
• Executed strategic marketing campaigns and events, driving customer engagement and activations.
• Tracked performance metrics (activations, enrollments, and missed opportunities) and provided actionable reports to dealership management.
• Delivered product training to dealership staff, enhancing sales effectiveness.
• Troubleshot issues, opened tickets and ensured smooth customer experiences.
2019 - 2020
National Training Manager
SiriusXM
United State
• Led nationwide training initiatives at car dealerships, promoting SiriusXM's Automatic app.
• Conducted group and one-on-one training sessions on app enrollment, activation, and sales techniques.
• Created impactful presentations and developed marketing materials for training programs.
• Collaborated with dealership management to optimize sales strategies using performance metrics.
• Mentored onboarding specialists, equipping them with customer engagement and troubleshooting skills.
• Coordinated with cross-functional teams to improve product performance and customer satisfaction.
2017 - 2019
Pilot Program Customer-Facing
SiriusXM
New Jersey
• Launched SiriusXM's Automatic pilot program to convert unconnected vehicles into connected ones.
• Onboarded customers and trained dealership staff on app features and benefits.
• Installed adapters in vehicles and guided users through the app setup process.
• Organized marketing campaigns at dealership locations to promote the program.
• Collected and reported customer feedback to inform product development.
• Implemented a sales process for the Automatic app within assigned car dealerships.
2016 - 2017
Sales Delivery Specialist
SiriusXM
New Jersey
• Activated SiriusXM services for customers and guided them through the enrollment process.
• Provided demonstrations of connected vehicle apps, highlighting their features and benefits.
• Shared insights on customer experiences to support app improvement initiatives.
• Delivered reports on sales performance and customer engagement to management.
Education
Sept 2021 - March 2022
Northeastern Illinois University
Digital Marketing Certifcate Course
Chicagio, IL
Fundamentals of Digital Marketing, Target Audience Insights, Communication & Collaboration, Digital Marketing Tools, Data-Driven Marketing, Website & Search Optimization, Content Marketing, Paid, Search Marketing, Social Media, Result Analysis, Communication Skills for Managers, Leadership Essentials, Keyword Management, Google Analytics, Video Advertising, Technical Content, Mobile Marketing Strategies, Mobile Applications, Social Media Platforms, Social Media Campaigns, Social Media Communities, E-commerce Platforms, E-commerce UX, Backend Design Elements.
2010 - 2015
Al-Balqa Applied University
Bachelor's Degree in Marketing
As-Salt Jordan
Principles of Marketing, Business to Business Marketing, Internet Marketing, E-commerce, Managerial Communications, Business Administration, Marketing Research, Public Relations, Consumer Behavior, Management, Global Marketing Strategies, Finance, Mathematics, and Statistics
Professional skillset
Marketing Analytics & Strategy
Creative & Startegic Thinking
Teamwork & Collaboration
Website Design and Management
Content Creation
Account Managment
Business Development
Communication
Digital Marketing
Flexibility and Adaptability
Budget Management
Marketing Campaign Management
Project Management
CRM (Salesforce, HubSpot, Chronical, Oracle)
Problem Solving.
Email Marketing (MailChimp, Constant Contact, Emma).
Organization and Time Management
MS Office Suite Proficiency (Word, Excel, PowerPoint).
Languages
English (Fluent)
Arabic (Fluent)