Objective: Establish A & Q Professional Services as a leading general contracting firm specializing in green energy projects, distinct from ServiceMaster Metropolitan’s disaster restoration identity.

Challenges: Reposition the company while maintaining the strong reputation of its DBA name, ServiceMaster Metropolitan, in the restoration industry.

Actions Taken:

1. Website Development:

   • Designed and launched a user-friendly website showcasing A & Q’s general contracting services and green energy expertise.

   • Highlighted credibility through compelling content and professional design.

2. Marketing Materials:

   • Created a suite of assets, including PowerPoint presentations, pamphlets, retractable banners, and other print materials for client pitches and events.

3. Social Media Strategy:

   • Built and managed A & Q’s social media presence with campaigns tailored to green energy initiatives and general contracting expertise.

4. Strategic Positioning:

   • Aligned marketing campaigns with state green energy grants, attracting clients in sustainability-focused industries.

   • Promoted A & Q’s capabilities in large-scale contracting to target commercial and B2B opportunities.

5. Integrated Campaigns:

   • Ran digital ads and social media campaigns to distinguish the two brands while building awareness and driving inquiries.

Results:

• Brand Awareness: Elevated A & Q Professional Services as a leader in sustainable contracting.

• Lead Generation: Secured new projects and partnerships in green energy, driving state-funded project bids.

• Market Expansion: Strengthened presence in the general contracting sector, diversifying the customer base beyond disaster restoration.