Boosting Local Visibility and Generating Leads for ServiceMaster Restoration By Damage Control

Objective:
Enhance the local online presence and generate consistent leads for ServiceMaster Restoration By Damage Control, a disaster restoration company, by building a new website, optimizing local SEO, and implementing targeted marketing strategies.

Challenges:

• The company’s previous online presence lacked local optimization, limiting visibility to potential customers in the area.

• Limited connections with local businesses and insurance agents for referrals.

• A need to establish a strong social media presence and targeted marketing campaigns to attract both B2C and B2B clients.

Actions Taken:

1. Website Development and SEO Optimization:

   • Built a new, user-friendly website tailored for disaster restoration services.

   • Conducted a comprehensive local SEO audit to identify gaps in optimization.

   • Infused location-specific keywords into web content and metadata to improve local search rankings.

2. Google My Business Optimization:

   • Enhanced the company’s Google My Business (GMB) listing with accurate business information, service areas, photos, and customer reviews.

   • Encouraged satisfied clients to leave positive reviews, improving credibility and visibility in local searches.

3. Marketing Materials:

   • Designed professional brochures, flyers, and promotional materials to support offline marketing efforts.

4. Digital Advertising:

   • Ran targeted Google Ads campaigns to drive immediate traffic and leads.

   • Launched social media ad campaigns to reach local homeowners and businesses needing restoration services.

5. Social Media Presence:

   • Established and managed the company’s social media profiles on platforms like Facebook and Instagram.

   • Created engaging posts showcasing services, testimonials, and educational content to build trust and awareness.

6. Partnership Development:

   • Connected with local insurance agents to establish referral partnerships for restoration jobs.

   • Created a strategy to position the company as the go-to service provider for emergency restoration needs.

7. Marketing Campaigns:

   • Designed and executed B2C campaigns targeting homeowners in need of restoration services after disasters.

   • Developed B2B campaigns to connect with property managers, real estate agents, and insurance companies for long-term partnerships.

Results:

• Increased Local Visibility: The website's optimized content and GMB enhancements boosted local search rankings, leading to a noticeable increase in website traffic.

• Lead Generation: Targeted Google Ads and social media campaigns generated a consistent flow of leads for both residential and commercial clients.

• Stronger Brand Awareness: Professional marketing materials and an active social media presence reinforced the company’s image as a reliable restoration service provider.

• Strategic Partnerships: Collaboration with local insurance agents resulted in a steady stream of job referrals.

• Revenue Growth: Comprehensive marketing efforts significantly increased both B2C and B2B customer acquisition, contributing to overall revenue growth.