Driving Sales Process Success for the Automatic App Launch
Objective: Implement a sales process to promote SiriusXM's Automatic app for connected vehicles, increase customer signups, and drive subscription growth at car dealerships.
Challenge: Sales personnel at dealerships often neglected to offer the Automatic trial to customers, leading to missed opportunities for customer acquisition and service awareness.
Approach:
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Sales Process Development:
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Designed a streamlined sales process, integrating the Automatic trial as a bundled service at the dealership Finance office.
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Introduced a waiver system requiring customers to explain their reasons for declining the service, collecting valuable feedback for improvement.
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Awareness & Accountability:
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Ensured dealership personnel were required to pitch the Automatic app to every customer, increasing awareness of its value.
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Delivered targeted training sessions, emphasizing the app's features, benefits, and the free trial as a value-added offer.
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Customer-Centric Pitch:
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Highlighted the app's added value, such as vehicle tracking, maintenance alerts, and enhanced connectivity, creating a compelling reason to sign up.
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Results:
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Achieved a significant increase in trial signups and subscriber conversion rates.
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Improved customer feedback collection, driving product enhancements and customer satisfaction.
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Established a repeatable sales process that ensured dealership personnel consistently promoted the service.
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This initiative demonstrates my expertise in creating innovative sales strategies, training personnel, and driving measurable results in a new product launch.
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